That said, different colours can have different associations across different cultures. In Russia, red represents beauty, in East Asian countries, red is associated with Sundays, while in Japan, red is the colour used to denote a heroic figure. In terms of colour psychology red tends to generate polarised reactions, being seen as all about strength, warmth, vigour and excitement or the colour of aggression. ‘Seeing red’ is a term that transcends many languages to suggest warning and defiance. Interestingly, although red is not technically the most visible colour, it is also ubiquitous as an attention grabber, being used for sale banners and warning signs.
In branding terms, colour can also be more memorable than shape or name and can increase brand recognition by up to 80%.